Inside the $160,000 Oscars gift bag
Hollywood stars attending the Oscars will receive "swag bags" containing $160,000 in free goodies. So what's in the bags? Jake Tapper reports.
Advergaming
Advertising using games is a long-standing practice in the video game industry. Various methods have been used to integrate advertising into video games to advertise products, organizations or viewpoi...
Advergaming - Wikipedia
Inside the $160,000 Oscars gift bag
Hollywood stars attending the Oscars will receive "swag bags" containing $160,000 in free goodies. So what's in the bags? Jake Tapper reports.
Incomplete comparison
An incomplete comparison is a misleading argument popular in advertising. For example, an advertiser might say "product X is better". This is an incomplete assertion, so it can't be refuted. A comp...
Bowling Music Network
Bowling Music Network is an internet based music, live music broadcast, music-video, and marketing service made for the bowling industry. Bowling Music Network utilizes existing and proprietary intern...
Viva Cruiser
Viva Cruiser was an internet browser game from Pfizer used to promote the prescription drug for erectile dysfunction, Viagra. The Food and Drug Administration had the game taken off the internet, whic...
Pushover (video game)
Pushover is a platform puzzle game developed by Red Rat Software and published by Ocean Software in 1992 for the Amiga, Atari ST, DOS and Super NES. Notably, the game was sponsored by Smiths' British ...
Pushover (video game) - Wikipedia
Video in print
Video-in-print (ViP) advertising refers to video advertising that is featured in a print magazine. They are used for their "medium is the message” value and free publicity.
The technology is manuf...
Dolly Dimples (Utah)
Dolly Dimples was a 1909 publicity stunt in Salt Lake City by the (long defunct) Salt Lake Herald-Republican newspaper, involving a pretty girl in a new automobile, in this case an American Traveler....
Dolly Dimples (Utah) - Wikipedia
Trojan horse (business)
In business, a trojan horse is an advertising offer made by a company that is designed to draw potential customers by offering them cash or something of value for acceptance, but following acceptance,...
Location-based advertising
Location-based advertising (LBA) is a new form of advertising that integrates mobile advertising with location-based services. The technology is used to pinpoint consumers location and provide locatio...
Loss leader
A loss leader (also leader) is a pricing strategy where a product is sold at a price below its market cost to stimulate other sales of more profitable goods or services. With this sales promotion̵...
Hard sell
In advertising, a hard sell is an advertisement or campaign that uses a more direct, forceful, and overt sales message. This approach works in opposition to a soft sell.The term is also used to descri...
Soft sell
In advertising, a soft sell is an advertisement or campaign that uses a more subtle, casual, or friendly sales message. This approach works in opposition to a hard sell.Theorists have examined the val...
PlayNetwork
PlayNetwork, Inc. is a provider of in-store entertainment for retail, restaurant, and hospitality environments.PlayNetwork is backed by private investors Chartwell Capital, PlayNetwork Investors LLC, ...
Pay-per-call
Pay-per-call may refer to:
Trusonic
Mood Media North America (formerly consisting of Muzak, LLC, DMX and Trusonic) is a commercial music company and a wholly owned subsidiary of Mood Media Corporation. Founded originally in 1999 as a sm...
Trusonic - Wikipedia
Advertainment
Advertainment is the use of various forms of entertainment (television shows, movies, songs, etc.) to promote products or brands. An example would be product placement in a film. The word is a portman...
United Biscuits Network
United Biscuits Network (or UBN for short) was an internal radio station serving the factories of United Biscuits. It was in operation from 1970 to 1979.
UBN broadcast from the United Biscuits fac...
Transpromotional
Transpromo is a compound expression formed from the words "transaction" and "promotional". By adding relevant messages, companies can piggyback promotion or even advertising onto existing transaction-...
InStore Broadcasting Network
InStore Audio Network (also known as ISAN) is a retail media provider of narrowcast in-store background music, in-store video content and advertising for delivery within supermarkets and drugstores. I...