How to Create Stand-Out Content That Will Attract Customers
Do you own a full-fledged online business? Then you would require a solid combination of robust, yet compelling content that is bound uniquely and marketed perfectly. This would act as an indispensabl...
Content Marketing Techniques
Competition is there to make customers choose which is a much better place for them to get what they need. And in order to make your business be the one that they need, you have to be better than your...
Content Marketing Strategy
A successful content marketing strategy is a dream of many entrepreneurs out there. Find here the 8 keys for Successful Content Marketing Strategy.
Q Score
The Q Score is a measurement of the familiarity and appeal of a brand, celebrity, company, or entertainment product (e.g., television show) used in the United States. The higher the Q Score, the more ...
How to Create Stand-Out Content That Will Attract Customers
Do you own a full-fledged online business? Then you would require a solid combination of robust, yet compelling content that is bound uniquely and marketed perfectly. This would act as an indispensabl...
Spokestoon
A spokestoon is an established cartoon character who is hired to endorse a product. It should not be equated with a cartoon character invented specifically to give identity to a product, such as the M...
Creative sequencing
Creative sequencing is a term in advertising that means predefining a particular sequence(sequencing) of a series of creatives(creative), usually under the same creative concept, that a unique visitor...
Display window
A display window, also shop window (British English) or store window (American English), is a window in a shop displaying items for sale or otherwise designed to attract customers to the store. Usuall...
Display window - Wikipedia
Dolly Dimples (Utah)
Dolly Dimples was a 1909 publicity stunt in Salt Lake City by the (long defunct) Salt Lake Herald-Republican newspaper, involving a pretty girl in a new automobile, in this case an American Traveler....
Dolly Dimples (Utah) - Wikipedia
Reach (advertising)
In the application of statistics to advertising and media analysis, reach refers to the total number of different people or households exposed, at least once, to a medium during a given period. Reach ...
Pitch book
A pitch book is a marketing presentation (information layout) used by investment banks around the world. It consists of a careful arrangement and analysis of the investment considerations of a potenti...
Rack card
A rack card is a document used for commercial advertising, frequently in convenience stores, hotels, landmarks, restaurants, rest areas and other locations that enjoy significant foot traffic. Rack ca...
Promotional merchandise
Promotional merchandise, promotional items, promotional products, promotional gifts, or advertising gifts, sometimes nicknamed swag or schwag, are articles of merchandise (often branded with a logo or...
Promotional merchandise - Wikipedia
Comprehensive layout
In graphic design and advertising, a comprehensive layout or comprehensive, usually shortened to comp, is the page layout of a proposed design as initially presented by the designer to a client, showi...
Street team
A street team is a term used in marketing to describe a group of people who 'hit the streets' promoting an event or a product. 'Street Teams' are promotional tools that have been adopted industry-wide...
Location-based advertising
Location-based advertising (LBA) is a new form of advertising that integrates mobile advertising with location-based services. The technology is used to pinpoint consumers location and provide locatio...
Mind share
Mind share relates generally to the development of consumer awareness or popularity, and is one of the main objectives of advertising and promotion. When people think of examples of a product type or ...
Brand language
Brand language is the body of words, phrases, and terms that an organization uses to describe its purpose or in reference to its products. Brand language is used in marketing to help consumers connect...
Scourge (Transformers)
Scourge is the name of several fictional characters from the Transformers series. He first appeared as one of the central villains in the 1986 film The Transformers, voiced by Stan Jones. He also regu...
Scourge (Transformers) - Wikipedia
Ad creep
Ad-creep refers to the increased "creep" of advertising into previously ad-free spaces. The earliest verified appearance of the term is in a 1996 article "Creeping Commercials: Ads Worming Way Into TV...
Ad creep - Wikipedia
Retail Radio
Retail Radio LLC is a company based in Citrus Heights, California, United States, just outside of Sacramento, California. Retail Radio was founded in 2006, Retail Radio distributes Licensed backgroun...
Retail Radio - Wikipedia
CollarCard
CollarCard is the world’s first credit card-sized collar stay holder, which fits conveniently into the wallet. The patent-pending CollarCard contains four "pop-out" collars stays. CollarCard is made o...
CollarCard - Wikipedia
Banner blindness
Banner blindness is a phenomenon in web usability where visitors to a website consciously or subconsciously ignore banner-like information, which can also be called ad blindness or banner noise. The t...
Sweeps period
Nielsen ratings are the audience measurement systems developed by the Nielsen Company, in an effort to determine the audience size and composition of television programming in the United States. Niels...