Compensation methods
Compensation methods (Remuneration), Pricing models and business models used for the different types of internet marketing, including affiliate marketing, contextual advertising, search engine marketi...
Personalized retargeting
Personalized retargeting (also referred to as remarketing) is a display advertising technique used by online advertisers to recapture consumers who visit a retailer’s site and leave without making a p...
Pay for performance advertising
Pay for Performance Advertising, or PPP, is a term used in Internet marketing to define a popular pricing model whereby a marketing agency will receive a bounty from an advertiser for each new lead or...
Cost per impression
Cost per impression (CPI), or "Cost per thousand impression" (CPM), is a term used in traditional advertising media selection, as well as online advertising and marketing related to web traffic. It r...
Pay Per Sale
Pay-per-sale or PPS (sometimes referred to as cost-per-sale or CPS) is an online advertisement pricing system where the publisher or website owner is paid on the basis of the number of sales that are ...
Revenue sharing
Revenue sharing has multiple, related meanings depending on context: In business, revenue sharing refers to the distribution of profits and losses between stakeholders, who could be general partners (...
Landing page
In online marketing a landing page, sometimes known as a "lead capture page" or a "lander", is a single web page that appears in response to clicking on a search engine optimized search result or an o...
Pay per click
Pay per click (PPC), also called cost per click, is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner) when the ad is ...
GuideStar
GuideStar USA, Inc. is an information service specializing in reporting on U.S. nonprofit companies. In 2010, their database contained over 5 million IRS Forms 990 on 1.9 million organizations.GuideSt...
GuideStar - Wikipedia
Ad text optimization
Ad text optimization (ATO) is the process of improving the performance of a text Pay Per Click (PPC) Advertisement on search engines by improving its Click Through Rate (CTR) performance both in terms...
Cost per mille
Cost per mille (CPM), also called cost ‰ and cost per thousand (CPT) (in Latin mille means thousand), is a commonly used measurement in advertising. Radio, television, newspaper, magazine, out-of-home...
In-text advertising
In-text advertising is a form of contextual advertising where specific keywords within the text of a web-page are matched with advertising and/or related information units.
Although contextual adv...
In-text advertising - Wikipedia
Cost per action
Cost per action (CPA), sometimes known as pay per action (PPA) and cost per conversion, is an online advertising pricing model where the advertiser pays for each specified action - for example, an imp...