Contextual advertising
Contextual advertising is a form of targeted advertising for advertisements appearing on websites or other media, such as content displayed in mobile browsers. The advertisements themselves are select...
Outbrain
Outbrain is a content recommendation platform whose content marketing module offers to help Internet publishers increase web traffic by presenting them with relevant website links. It provides recomme...
Convera Corporation
Convera was formed in December 2000 by the merger of Intel's Interactive Services division and Excalibur Technologies Corporation. Until 2007, Convera's primary focus was the enterprise search marke...
Cost per impression
Cost per impression (CPI), or "Cost per thousand impression" (CPM), is a term used in traditional advertising media selection, as well as online advertising and marketing related to web traffic. It r...
Programmatic marketing
The term Programmatic media (also known as programmatic marketing or programmatic advertising) encompasses an array of technologies that automate the buying, placement, and optimisation of media inven...
Cost per action
Cost per action (CPA), sometimes known as pay per action (PPA) and cost per conversion, is an online advertising pricing model where the advertiser pays for each specified action - for example, an imp...
DeskSite
DeskSite is a privately held digital media company based in Orange County, California. The company is building a network of app-based video entertainment portals, called DeskSites, which are designed ...
DeskSite - Wikipedia
Interstitial webpage
On the World Wide Web, interstitials are web pages displayed before or after an expected content page, often to display advertisements or confirm the user's age (prior to showing age-restricted materi...
Sponsored post
A sponsored post, also known as a promoted post, is a post to any community-driven notification-oriented website which is explicitly sponsored as an advertisement by a particular company in order to d...
Pixel advertising
The Million Dollar Homepage is a website conceived in 2005 by Alex Tew, a student from Wiltshire, England, to raise money for his university education. The home page consists of a million pixels arran...
Keyword advertising
Keyword advertising refers to any advertising that is linked to specific words or phrases. Common forms of keyword advertising are known by many other terms including pay per click (PPC) and cost per ...
Bananabay II
Bananabay II (case reference: I ZR125/07), also known as Eis.de, is a 2011 decision of the Federal Court of Justice of Germany (BGH) relating to keyword advertising.
Pay per click
Pay per click (PPC), also called cost per click, is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner) when the ad is ...
Isense
iSense is an online semantic advertising technology which applies the principles of semantics to online advertising. iSense was developed by Crystal Semantics Ltd. in London with research and developm...
Isense - Wikipedia
LiftDNA
LiftDNA is a display advertising Yield Optimization / Supply Side Platform (SSP) that was acquired by OpenX on February 26, 2012 for tens of millions.LiftDNA was the first SSP to build a RTB enabled ...
GeoEdge
GeoEdge is a provider of ad verification and transparency solutions for the online and mobile advertising industry. GeoEdge guards against non-compliance, malware, inappropriate content, data leakage...
Infolinks
Infolinks is an online advertising platform which offers advertising products for publishers, advertisers and brands. The company's products, including InFrame, InSearch, InTag and InText, were desig...
Spamvertising
Spamvertising is the practice of sending E-mail spam, advertising a website. The word is a portmanteau of the words "spam" and "advertising". It also refers to vandalizing blogs, online forums or wiki...
Search engine marketing
Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization and adv...
Carambola (Company)
Carambola is an online advertising company specializing in site monetization through content enrichment. Carambola offers publishers several products through originally created content across all li...
Carambola (Company) - Wikipedia
Search advertising
In Internet Marketing, Search Advertising is a method of placing online advertisements on web pages that show results from search engine queries. Through the same search-engine advertising services, a...
Hover ad
Hover ads are a special type of pop-up ads created using Dynamic HTML, JavaScript and similar web browser technologies. Because they do not scroll with the web page, they appear to "hover" over the pa...
Editorial Related Advertising
Editorial Related Advertising is associated with the concept of Contextual Advertising but differs in its ability to match advertising to content in a much more specific manner. Where Contextual Adver...
Video ad platform
A video ad platform (VAP) is a software as a service-based solution that helps publishers to manage the advertising that appears in their online video. Video ad platforms are similar to the ad serving...
Pay for performance advertising
Pay for Performance Advertising, or PPP, is a term used in Internet marketing to define a popular pricing model whereby a marketing agency will receive a bounty from an advertiser for each new lead or...
Real-time bidding
Real-time bidding (RTB) refers to the means by which ad inventory is bought and sold on a per-impression basis, via programmatic instantaneous auction, similar to financial markets. With real-time bid...
Pay for placement
Pay for placement, or P4P, is an Internet advertising model in which advertisements appear along with relevant search results from a Web search engine. Under this model, advertisers bid for the right ...
In-text advertising
In-text advertising is a form of contextual advertising where specific keywords within the text of a web-page are matched with advertising and/or related information units.
Although contextual adv...
In-text advertising - Wikipedia
Predictive behavioral targeting
Predictive behavioral targeting uses a linking of surveys and measurement data to open up the entire spectrum for behavioral targeting. The Predictive Behavioral Targeting system learns from user beha...