Former Google exec launches Sourcepoint with $10 million Series A funding
Ad blocker use is on the rise. More and more ways of letting people block ads are being introduced to market. Apple, for instance, will allow ad blocking on iPhones, and there is a mobile phone servic...
Former Google exec launches Sourcepoint with $10 million Series A funding
Ad blocker use is on the rise. More and more ways of letting people block ads are being introduced to market. Apple, for instance, will allow ad blocking on iPhones, and there is a mobile phone servic...
Behavioral targeting
Behavioral targeting comprises a range of technologies and techniques used by online website publishers and advertisers aimed at increasing the effectiveness of advertising using user web-browsing beh...
Outbrain
Outbrain is a content recommendation platform whose content marketing module offers to help Internet publishers increase web traffic by presenting them with relevant website links. It provides recomme...
Web button
Web buttons, button graphics, web badges or stickers are pictures in some World Wide Web pages which are typically used to advertise programs that were used to create or host the site (for example, Me...
Click-through rate
Click-through rate (CTR) is a way of measuring the success of an online advertising campaign for a particular website as well as the effectiveness of an email campaign by the number of users that clic...
Carambola (Company)
Carambola is an online advertising company specializing in site monetization through content enrichment. Carambola offers publishers several products through originally created content across all li...
Carambola (Company) - Wikipedia
Contextual advertising
Contextual advertising is a form of targeted advertising for advertisements appearing on websites or other media, such as content displayed in mobile browsers. The advertisements themselves are select...
Bounce rate
Bounce rate (sometimes confused with exit rate) is an Internet marketing term used in web traffic analysis. It represents the percentage of visitors who enter the site and "bounce" (leave the site) ra...
EDay (online retail)
eDay is a term that refers to the peak sales day for the online retail sector in the United States. The term was coined by web analytics and precision marketing firm Coremetrics.
In-text advertising
In-text advertising is a form of contextual advertising where specific keywords within the text of a web-page are matched with advertising and/or related information units.
Although contextual adv...
In-text advertising - Wikipedia
Infolinks
Infolinks is an online advertising platform which offers advertising products for publishers, advertisers and brands. The company's products, including InFrame, InSearch, InTag and InText, were desig...
Permission marketing
Permission marketing is a relatively new term, which was coined and developed by the entrepreneur, Seth Godin. Traditional methods of marketing often revolves around the idea of attracting the custome...
Permission marketing - Wikipedia
Ad filtering
Ad filtering or ad blocking is removing or altering advertising content in a webpage. Advertising can exist in a variety of forms including pictures, animations, embedded audio and video, text, or po...
Ad filtering - Wikipedia
Cyber Monday
Cyber Monday is a marketing term for the Monday after the Thanksgiving holiday in the United States. The term "Cyber Monday" was created by marketing companies to persuade people to shop online. The ...
In-image advertising
In-image advertising is a form of contextual advertising where specific images on a website are matched with related advertisements.
In-image advertising uses “data about the image, its tags, and ...
Semantic targeting
Semantic targeting is a technique enabling the delivery of targeted advertising for advertisements appearing on websites and is used by online publishers and advertisers to increase the effectiveness ...
Click Frenzy
Click Frenzy was an Australian online sales initiative following a similar format to the US event Cyber Monday. The event was launched on Tuesday, 20 November 2012 with heavy media and online promotio...
Editorial Related Advertising
Editorial Related Advertising is associated with the concept of Contextual Advertising but differs in its ability to match advertising to content in a much more specific manner. Where Contextual Adver...
Great Online Shopping Festival
The Great Online Shopping Festival (GOSF) was created by Google India on 12 December 2012 in collaboration with a number of Indian online shopping portals. The concept of the GOSF was that the online ...
Conversion optimization
In internet marketing, conversion optimization, or conversion rate optimization (CRO) is the method of creating an experience for a website or landing page visitor with the goal of increasing the perc...
Call to action (marketing)
In marketing, a call to action (CTA) is an instruction to the audience to provoke an immediate response, usually using an imperative verb such as "call now", "find out more" or "visit a store today".<...
Convera Corporation
Convera was formed in December 2000 by the merger of Intel's Interactive Services division and Excalibur Technologies Corporation. Until 2007, Convera's primary focus was the enterprise search marke...
Cyber Black Friday
Cyber Black Friday is a marketing term for the online version of Black Friday, the Friday following Thanksgiving Day in the United States. The term made its debut in a 2009 press release entitled "Bla...
Double-loop marketing
Double-loop marketing is based upon the notion that in today's information-rich world, marketing must of necessity be people and knowledge-driven rather than product driven. A company must first deve...
Persona (marketing)
In user-centered design and marketing, personas are fictional characters created to represent the different user types that might use a site, brand, or product in a similar way. Marketers may use per...
Inbound marketing
Inbound marketing is promoting a company through blogs, podcasts, video, eBooks, enewsletters, whitepapers, SEO, social media marketing, and other forms of content marketing which serve to attract cus...