Market research
Market research is any organized effort to gather information about target markets or customers. It is a very important component of business strategy. The term is commonly interchanged with market...
Market research - Wikipedia
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DNA polymerase lambda
DNA polymerase lambda, also known as POLL, is a protein that, in humans, is encoded by the POLLA gene.
Pol λ is a member of the X family of DNA polymerases. It is thought to resynthesize missing ...
DNA polymerase lambda - Wikipedia
Questionnaire construction
Questionnaire construction regards questionnaires. It is a series of questions asked to individuals to obtain statistically useful information about a given topic. When properly constructed and respo...
Survey methodology
A field of applied statistics, survey methodology studies the sampling of individual units from a population and the associated survey data collection techniques, such as questionnaire construction an...
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National Analysts
NAXION previously known as National Analysts Worldwide, is an American marketing research company that originally worked as a division of the Curtis Publishing Company. It was founded by Charles Cooli...
AMAI
The Mexican Association of Marketing Research and Public Opinion Agencies (Spanish: Asociación Mexicana de Agencias de Investigación de Mercado y Opinión Pública) (AMAI) is the agency responsible...
Advertising Research Foundation
The Advertising Research Foundation (ARF) is a nonprofit industry association for creating, aggregating, synthesizing and sharing knowledge in the fields of advertising and media. It was founded in 19...
Advertising Research Foundation - Wikipedia
Global environmental analysis
The analysis of the global environment of a company is called global environmental analysis. This analysis is part of a company’s analysis-system, which also comprises various other analyses, like the...
Sampling (statistics)
In statistics, quality assurance, & survey methodology, sampling is concerned with the selection of a subset of individuals from within a statistical population to estimate characteristics of the ...
Monroe Mendelsohn Research
Monroe Mendelsohn Research (MMR), Inc. (and its subsidiary Mendelsohn Media Research, Inc.) was an internationally recognized, full-service marketing and media research company headquartered in New Yo...
Nordic Research Group
NRG Research Group is a Canadian public affairs and market research company, which also provides strategic consulting and analytical services to clients worldwide.NRG was formed in 2005 from the merge...
BrandZ
BrandZ is Millward Brown's brand equity database. It holds data from over 650,000 consumers and professionals across 31 countries, comparing over 23,000 brands. The database is used to estimate bran...
Industry or market research
Industry or market research is the acquisition of corporate intelligence on a broad range of issues including:
Well-known analyst firms include Canalys, Pell Research, Business Monitor Internation...
Multidimensional scaling
Multidimensional scaling (MDS) is a means of visualizing the level of similarity of individual cases of a dataset. It refers to a set of related ordination techniques used in information visualizatio...
Demand signal repository
Demand signal repository (DSR) is the data warehouse designed to integrate and cleanse demand data, and leverage that data by consumer goods manufacturers to service retailers and end customers effici...
Mind share
Mind share relates generally to the development of consumer awareness or popularity, and is one of the main objectives of advertising and promotion. When people think of examples of a product type or ...
Majestic MRSS
Majestic MRSS is a market research firm. Headquartered in Mumbai, India, it has a presence in 18 different countries as of 2011.
Majestic MRSS (the acronym stands for Market Research Support Servi...
Majestic MRSS - Wikipedia
IRI (company)
IRI is a market research company which provides clients with consumer, shopper, and retail market intelligence and analysis focused on the consumer packaged goods (CPG) industry. IRI’s clients includ...
IRI (company) - Wikipedia
Confirmit
Confirmit is a leading vendor for multi-channel Voice of the Customer, Employee Engagement, and Market Research solutions. The company is headquartered in Oslo, Norway, and also has offices in London,...
Confirmit - Wikipedia
Online panel
An Online panel is a group of selected research participants who have agreed to provide information at specified intervals over an extended period of time. A panel can be distinguished from a database...
Inbound marketing
Inbound marketing is promoting a company through blogs, podcasts, video, eBooks, enewsletters, whitepapers, SEO, social media marketing, and other forms of content marketing which serve to attract cus...