Interview with Rick Lucas of Louisville SEO Strategies - Voices Of Marketing
What is the name of your company? Louisville SEO Strategies What got you interested in starting your own digital marketing company? Share your story It
KFC Meal Boxes In India Now Come With A Built In USB Charger
And the award for strangest product placement attempt goes to...But someone had to have just that thought, because a partnership between an India-based tech manufacturer and the country's KFC marketin...
Top 10 Worst As Seen on TV Items Ever
And this is exactly why no one takes As Seen on TV Items seriously. We count down our picks for the Top 10 Worst as Seen on TV ...
It's Not A Pond He's Diving Into, But A Completely Natural, Chemical-Free Backyard Swimming Pool
Learn how to make your own from recycled materials for a fraction of the cost that you’d pay with a professional contractor. I thought I‘d seen everything when it comes to swimming pools. However, Dav...
Moster (motion movie poster)
A Moster, or motion poster, is a high resolution animation of an original film poster authorized by the movie's film studio. The concept was developed and the term coined by GeekNation.com.The first ...
On Hold Messaging
On-hold messaging is a service used by businesses and organizations of all sizes to deliver information to their callers waiting on hold or while they are being transferred. Also called audio marketi...
KFC Meal Boxes In India Now Come With A Built In USB Charger
And the award for strangest product placement attempt goes to...But someone had to have just that thought, because a partnership between an India-based tech manufacturer and the country's KFC marketin...
Top 10 Worst As Seen on TV Items Ever
And this is exactly why no one takes As Seen on TV Items seriously. We count down our picks for the Top 10 Worst as Seen on TV ...
Trailer (promotion)
A trailer or preview is an advertisement or a commercial for a feature film that will be exhibited in the future at a cinema. The term "trailer" comes from their having originally been shown at the en...
Trailer (promotion) - Wikipedia
Geodemographic segmentation
In marketing, Geodemographic segmentation is a multivariate statistical classification technique for discovering whether the individuals of a population fall into different groups by making quantitati...
It's Not A Pond He's Diving Into, But A Completely Natural, Chemical-Free Backyard Swimming Pool
Learn how to make your own from recycled materials for a fraction of the cost that you’d pay with a professional contractor. I thought I‘d seen everything when it comes to swimming pools. However, Dav...
Home staging
Home staging is the act of preparing a private residence for sale in the real estate marketplace. The goal of staging is to make a home appealing to the highest number of potential buyers, thereby sel...
Home staging - Wikipedia
Marketing co-operation
A marketing co-operation or marketing cooperation is a partnership of at least two companies on the value chain level of marketing with the objective to tap the full potential of a market by bundling ...
Fear, uncertainty and doubt
Fear, uncertainty and doubt (FUD) is a tactic used in sales, marketing, public relations, politics and propaganda.FUD is generally a strategic attempt to influence perception by disseminating negative...
Third-party technique
Third-party technique is a marketing strategy employed by public relations (PR) firms, that involves placing a premeditated message in the "mouth of the media." Third-party technique can take many for...
Virtual engagement
Virtual engagement is a metric to determine the level of affinity between a company and its customers. In today's internet economy, few things matter as much to marketers as the intensity of the feeli...
Continuity marketing
Continuity marketing is a method of providing goods or services to consumers that relies on direct marketing and continues into perpetuity. Also known as auto-replenishment, this relationship continu...
Point of sale display
A point-of-sale display (POS display) is a specialized form of sales promotion that is found near, on, or next to a checkout counter (the "point of sale"). They are intended to draw the customers' att...
Point of sale display - Wikipedia
Trigger-based marketing
Event-driven marketing (EDM) is a discipline within marketing, where commercial and communication activities are based upon the measurement of relevant and identifiable changes in a customer's individ...
Trigger-based marketing - Wikipedia
Champagne in popular culture
Champagne has featured prominently in popular culture for over a century, due in part to a long history of effective marketing and product placement by leading Champagne houses and their representativ...
Champagne in popular culture - Wikipedia
Celebrity branding
Celebrity branding is a type of branding or advertising in which a celebrity becomes a brand ambassador and uses his or her status in society to promote or endorse a product, service or charity.
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Channel stuffing
Channel stuffing is a business practice where a company, or a sales force within a company, inflates its sales figures by forcing more products through a distribution channel than the channel is capab...
Chemical free
Chemical free or chemical-free is a term used in marketing to imply that a product is safe, healthy or environmentally friendly because it only contains natural ingredients. From a chemist's perspecti...
Seeding trial
A seeding trial or marketing trial is a form of marketing, conducted in the name of research, designed to target product sampling towards selected consumers. In the marketing research field, seeding i...
A Coach for Cinderella
A Coach for Cinderella is a 1936 Technicolor animated cartoon sponsored film based on the Cinderella fairy tale. Directed by Max Fleischer, the film is actually an advertisement for Chevrolet automo...
Co-promotion
Co-promotion is a marketing practice where a company uses another company's sales force, in addition to its own, to promote the same brand or range of brands. The term is frequently confused with Co-m...