Behavioral targeting
Behavioral targeting comprises a range of technologies and techniques used by online website publishers and advertisers aimed at increasing the effectiveness of advertising using user web-browsing beh...
Share of wallet
Share-of-wallet (SOW) is a survey method used in performance management that helps managers understand the amount of business a company gets from specific customers.Another common definition is the fo...
Click Frenzy
Click Frenzy was an Australian online sales initiative following a similar format to the US event Cyber Monday. The event was launched on Tuesday, 20 November 2012 with heavy media and online promotio...
Relative market share
Relative market share indexes a firm’s or a brand’s market share against that of its leading competitor. Market concentration, a related metric, measures the degree to which a comparatively small numb...
Channel value proposition
Channel value proposition is a business model used by suppliers to attract members of its distribution (business) channel. This is made up of many elements, depending upon the sophistication of the su...
Out-of-box experience
Out-of-box experience (OOBE) is the experience a consumer (or user) has when preparing to first use a new product. In relation to computing, this includes the setup process of installing and/or perfor...
Q Score
The Q Score is a measurement of the familiarity and appeal of a brand, celebrity, company, or entertainment product (e.g., television show) used in the United States. The higher the Q Score, the more ...
Click-through rate
Click-through rate (CTR) is a way of measuring the success of an online advertising campaign for a particular website as well as the effectiveness of an email campaign by the number of users that clic...
Customer lifetime value
In marketing, customer lifetime value (CLV) (or often CLTV), lifetime customer value (LCV), or user lifetime value (LTV) is a prediction of the net profit attributed to the entire future relationship ...
Nano-campaigning
Nano-campaigning refers to an approach within Marketing communications, Public relations and Lobbying which uses personalised and product-specific or issue-specific tactics as the starting point for m...
Copy testing
Copy testing is a specialized field of marketing research that determines an advertisement’s effectiveness based on consumer responses, feedback, and behavior. Also known as pre-testing, it might addr...
Response-rate ratio
Response-rate ratio is a measure of efficacy of the therapy in clinical trials. It is defined as the proportion of improved patients in thetreatment group, divided by the proportion of improved patien...
Category Development Index
Category Development Index (CDI) measures the sales performance of a category of goods or services within a specific group, compared with its average performance among all consumers. By definition, CD...
Customer profitability
Customer profitability (CP) is the profit the firm makes from serving a customer or customer group over a specified period of time, specifically the difference between the revenues earned from and the...
Disintermediation
In economics, disintermediation is the removal of intermediaries in a supply chain, or "cutting out the middlemen". Instead of going through traditional distribution channels, which had some type of ...
Disintermediation - Wikipedia
Aspirational age
In advertising and marketing, aspirational age is an ideal age whose characteristics consumers aspire to embody. Thus, marketing messages aimed at that target age will resonate with consumers of other...
Barcelona Principles
The Barcelona Principles refers to the Barcelona Declaration of Research Principles, a set of seven voluntary guidelines established by the public relations (PR) industry to measure the efficacy of PR...
Consumption audience
Consumption audience is a marketing term, being the part of a brand's or product's target audience that is economically able to afford such brand or product.
Pitch book
A pitch book is a marketing presentation (information layout) used by investment banks around the world. It consists of a careful arrangement and analysis of the investment considerations of a potenti...
Pay per click
Pay per click (PPC), also called cost per click, is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner) when the ad is ...
Marketing information system
A marketing information system (MkIS) is a management information system (MIS) designed to support marketing decision making. Jobber (2007) defines it as a "system in which marketing data is formally ...
Cost per mille
Cost per mille (CPM), also called cost ‰ and cost per thousand (CPT) (in Latin mille means thousand), is a commonly used measurement in advertising. Radio, television, newspaper, magazine, out-of-home...
Attack marketing
Also known as guerrilla marketing or ambush marketing, attack marketing is a form of marketing that incorporates a series of creative and strategic techniques used to build and maintain public awarene...
Top-of-mind awareness
Top-of-mind awareness (TOMA) is a brand or specific product coming first in customers' minds when thinking of a particular industry.Companies attempt to build brand awareness through media exposure on...
Mind share
Mind share relates generally to the development of consumer awareness or popularity, and is one of the main objectives of advertising and promotion. When people think of examples of a product type or ...
Bargain bin
A bargain bin refers to an unsorted selection of merchandise, particularly software, tools and CDs, which have been discounted in price. Reasons for the discount can range from the closure of a produc...
Brand language
Brand language is the body of words, phrases, and terms that an organization uses to describe its purpose or in reference to its products. Brand language is used in marketing to help consumers connect...
Scourge (Transformers)
Scourge is the name of several fictional characters from the Transformers series. He first appeared as one of the central villains in the 1986 film The Transformers, voiced by Stan Jones. He also regu...
Scourge (Transformers) - Wikipedia