David Aaker
David Allen Aaker (born 1938) is an American organizational theorist, consultant and Professor Emeritus at the University of California, Berkeley's Haas School of Business, well known marketing expert...
David Aaker - Wikipedia
Shelby D. Hunt
Shelby D. Hunt (born 1939) is an American organizational theorist, The Jerry S. Rawls and P. W. Horn Professor of Marketing at the Texas Tech University, and highly cited marketing researcher.Hunt has...
Ernest Dichter
Ernest Dichter (14 August 1907 – 21 November 1991) was an Austrian-American psychologist and marketing expert known as the "father of motivational research." Dichter pioneered the application of Freud...
Robert Cialdini
Robert B. Cialdini is Regents' Professor Emeritus of Psychology and Marketing at Arizona State University.He is best known for his 1984 book on persuasion and marketing, Influence: The Psychology of P...
Robert Cialdini - Wikipedia
Jack Trout
Jack Trout is an owner of Trout & Partners, a consulting firm. He is one of the founders and pioneers of positioning theory and also marketing warfare theory.
Trout started his business career...
Al Ries
Al Ries is a marketing professional and author. He is also the co-founder and chairman of the Atlanta-based consulting firm Ries & Ries with his partner and daughter, Laura Ries. Along with Jack ...
Thomas J. Barratt
Thomas J. Barratt (1841–1914) was the chairman of the soap manufacturer A&F Pears and a pioneer of brand marketing. He has been called "the father of modern advertising".Barratt was born in London...
Thomas J. Barratt - Wikipedia
Daniel Starch
Daniel Starch (1883–1979) was an American psychologist and marketing researcher. He is considered one of the pioneers of marketing and consumer research in the early 20th century.
Starch received ...
David Ogilvy (businessman)
David Mackenzie Ogilvy (/ˈoʊɡəlviː/; 23 June 1911 – 21 July 1999), CBE, was an advertising executive who was widely hailed as "The Father of Advertising". In 1962, Time called him "the most sought-aft...
David Ogilvy (businessman) - Wikipedia
E. Jerome McCarthy
Edmund Jerome McCarthy (born 1928) was an American marketing professor at Michigan State University and others such as the University of Notre Dame. McCarthy received his PhD from the University of Mi...
Rajendra Srivastava
Rajendra K. Srivastava, Ph.D. is Provost at Singapore Management University. He previously held a named professorship at Emory University.
He was born in India and studied at the Indian Institute ...
Propaganda (book)
Propaganda, an influential book written by Edward L. Bernays in 1928, incorporated the literature from social science and psychological manipulation into an examination of the techniques of public com...
Edward Bernays
Edward Louis James Bernays (/bərˈneɪz/; [bɛɐ̯ˈnaɪs]; November 22, 1891 − March 9, 1995) was an Austrian-American pioneer in the field of public relations and propaganda, referred to in his obituary as...
Andrew S. C. Ehrenberg
Andrew Ehrenberg (1 May 1926 – 25 August 2010) was a statistician and marketing scientist. For over half a century, he made contributions to the methodology of data collection, analysis and presentati...
Andrew S. C. Ehrenberg - Wikipedia
Itamar Simonson
Itamar Simonson is a professor of marketing, holding the Sebastian S. Kresge Chair of Marketing in the Graduate School of Business, Stanford University. He is known for his work on the factors that de...
Kevin Lane Keller
Kevin Lane Keller (born June 23, 1956) is the E. B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth College. He is most notable for having authored Strategic Brand Managemen...
Jean-Claude Larréché
Jean-Claude Larréché (born 3 July 1947) is a French organizational theorist, and the Alfred H. Heineken Chaired Professor of marketing at INSEAD, a post he has held since 1993. He is known for his pio...
Theodore Levitt
Theodore Levitt (March 1, 1925, Vollmerz, Main-Kinzig-Kreis, Germany – June 28, 2006, Belmont, Massachusetts) was an American economist and professor at Harvard Business School. He was also editor of ...
Andreas Kaplan
Andreas Marcus Kaplan (born October 5, 1977) is Professor of Marketing at the ESCP Europe Business School. He is specialized in the areas of social media and viral marketing.As part of ESCP Europe's e...
Markus Giesler
Markus Giesler (born July 20, 1976) is a Canadian economist and marketing professor, specializing in the study of markets as social systems. He teaches at the Schulich School of Business. His research...
Claude C. Hopkins
Claude C. Hopkins (1866–1932) was one of the great advertising pioneers. He believed advertising existed only to sell something and should be measured and justified by the results it produced.He worke...
Labdhi Bhandari
Labdhi Bhandari (29 July 1948 – 19 October 1988) was the State Trading Corporation of India Professor of Marketing at the Indian Institute of Management, Ahmedabad and a widely respected authority on...
Labdhi Bhandari - Wikipedia