Marketing communications
Marketing communications are messages and related media used to communicate with a market. Marketing communications is the "promotion" part of the "marketing mix" or the "four Ps": price, place, promo...
Marketing communications - Wikipedia
Relative market share
Relative market share indexes a firm’s or a brand’s market share against that of its leading competitor. Market concentration, a related metric, measures the degree to which a comparatively small numb...
Spokestoon
A spokestoon is an established cartoon character who is hired to endorse a product. It should not be equated with a cartoon character invented specifically to give identity to a product, such as the M...
Battle bus
In the United Kingdom, a battle bus is a luxury coach shared by reporters, political commentators and a politician, usually a party leader, to give them all access to each other as they traverse the c...
Battle bus - Wikipedia
Crisis communication
Crisis communication is a sub-specialty of the public relations profession that is designed to protect and defend an individual, company, or organization facing a public challenge to its reputation. C...
Barcelona Principles
The Barcelona Principles refers to the Barcelona Declaration of Research Principles, a set of seven voluntary guidelines established by the public relations (PR) industry to measure the efficacy of PR...
Per-inquiry advertising
Per-inquiry advertising (PI) – also known variously as cost per lead (CPL), pay per lead (PPL), cost per action or cost per acquisition (CPA) - is a form of direct response marketing in which the adve...
Soft support (politics)
Soft support is a phrase used in politics to describe the volatility of support for a candidate among voters. The concept of soft support is one that is used to discredit any recorded measures of supp...
Soft support (politics) - Wikipedia
Sexed up
Sexed up refers to making something more sexually appealing. Since 2003 it has been used in the sense of making something more attractive than it really is by selective presentation; a modern update t...
Sexed up - Wikipedia
Channel value proposition
Channel value proposition is a business model used by suppliers to attract members of its distribution (business) channel. This is made up of many elements, depending upon the sophistication of the su...
Soft launch
A soft launch is the release of a website, hotel, or other product or service to a limited audience. Soft-launching is a method for gathering data on a product's usage and acceptance in the marketplac...
Shopping cart software
In online marketing, a shopping cart is a piece of e-commerce software on a web server that allows visitors to an Internet site to select items for eventual purchase, analogous to the American English...
Q Score
The Q Score is a measurement of the familiarity and appeal of a brand, celebrity, company, or entertainment product (e.g., television show) used in the United States. The higher the Q Score, the more ...
Creative sequencing
Creative sequencing is a term in advertising that means predefining a particular sequence(sequencing) of a series of creatives(creative), usually under the same creative concept, that a unique visitor...
Nano-campaigning
Nano-campaigning refers to an approach within Marketing communications, Public relations and Lobbying which uses personalised and product-specific or issue-specific tactics as the starting point for m...
Call to action (marketing)
In marketing, a call to action (CTA) is an instruction to the audience to provoke an immediate response, usually using an imperative verb such as "call now", "find out more" or "visit a store today".<...
Election litter
Election litter is a term used by some national and subnational governments to describe the unlawful erection of political advertising on private residences or property owned by the local government. ...
Copy testing
Copy testing is a specialized field of marketing research that determines an advertisement’s effectiveness based on consumer responses, feedback, and behavior. Also known as pre-testing, it might addr...
Electoral fusion
Electoral fusion is an arrangement where two or more political parties on a ballot list the same candidate, pooling the votes for that candidate. Distinct from the process of electoral alliances in th...
Political football
A political football is a topic or issue that is seized on by opposing political parties or factions, and made a more political issue than it might initially seem to be. "To make a political football"...
Political football - Wikipedia
Response-rate ratio
Response-rate ratio is a measure of efficacy of the therapy in clinical trials. It is defined as the proportion of improved patients in thetreatment group, divided by the proportion of improved patien...
Spin (public relations)
In public relations, spin is a form of propaganda, achieved through providing an interpretation of an event or campaign to persuade public opinion in favor or against some organization or public figur...
Creative Disruption
Creative Disruption is a term that has both marketing and business applications. The uses are similar but distinctive.
Creative Disruption is a phrase that has been used in the marketing world for...