Ernest Dichter
Ernest Dichter (14 August 1907 – 21 November 1991) was an Austrian-American psychologist and marketing expert known as the "father of motivational research." Dichter pioneered the application of Freud...
Edward Bernays
Edward Louis James Bernays (/bərˈneɪz/; [bɛɐ̯ˈnaɪs]; November 22, 1891 − March 9, 1995) was an Austrian-American pioneer in the field of public relations and propaganda, referred to in his obituary as...
Charles Douglas Jackson
General Charles Douglas (C. D.) Jackson (March 16, 1902 – September 18, 1964) was an expert on psychological warfare who served in the Office of Strategic Services in World War II and later as Special...
Peter C. Fishburn
Peter C. Fishburn (born 1936) is known as a pioneer in the field of decision-making processes.
He received his B.S. in industrial engineering from Pennsylvania State University in 1958, his M.S. i...
David Aaker
David Allen Aaker (born 1938) is an American organizational theorist, consultant and Professor Emeritus at the University of California, Berkeley's Haas School of Business, well known marketing expert...
David Aaker - Wikipedia
Kevin Lane Keller
Kevin Lane Keller (born June 23, 1956) is the E. B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth College. He is most notable for having authored Strategic Brand Managemen...
Duncan Black
Duncan Black (23 May 1908 – 14 January 1991) was a Scottish economist who laid the foundations of social choice theory. In particular he was responsible for unearthing the work of many early political...
E. St. Elmo Lewis
Elias St. Elmo Lewis (March 23, 1872–March 18, 1948) was an American advertising advocate—he wrote and spoke prolifically about the potential of advertising to educate the public. He was inducted into...
Stuart Ewen
Stuart Ewen (born 1945) is a New York-based author, historian and lecturer on media, consumer culture, and the compliance profession. He is also a Distinguished Professor at Hunter College and the C...
William Bernbach
William (Bill) Bernbach (August 13, 1911 – October 2, 1982) was an American advertising creative director. He was one of the three founders in 1949 of the international advertising agency Doyle Dane B...
Robert Cialdini
Robert B. Cialdini is Regents' Professor Emeritus of Psychology and Marketing at Arizona State University.He is best known for his 1984 book on persuasion and marketing, Influence: The Psychology of P...
Robert Cialdini - Wikipedia
Marquis de Condorcet
Marie Jean Antoine Nicolas de Caritat, marquis de Condorcet ([maʁi ʒɑ̃n‿ɑ̃twan nikola də kaʁita kɔ̃dɔʁsɛ]; 17 September 1743 – 28 March 1794), known as Nicolas de Condorcet, was a French philosopher, ...
Marquis de Condorcet - Wikipedia
John Stuart Mill
John Stuart Mill (20 May 1806 – 8 May 1873) was a British philosopher, political economist and civil servant. He was an influential contributor to social theory, political theory and political economy...
John Stuart Mill - Wikipedia
David Ogilvy (businessman)
David Mackenzie Ogilvy (/ˈoʊɡəlviː/; 23 June 1911 – 21 July 1999), CBE, was an advertising executive who was widely hailed as "The Father of Advertising". In 1962, Time called him "the most sought-aft...
David Ogilvy (businessman) - Wikipedia
Jack Trout
Jack Trout is an owner of Trout & Partners, a consulting firm. He is one of the founders and pioneers of positioning theory and also marketing warfare theory.
Trout started his business career...
Al Ries
Al Ries is a marketing professional and author. He is also the co-founder and chairman of the Atlanta-based consulting firm Ries & Ries with his partner and daughter, Laura Ries. Along with Jack ...
Vance Packard
Vance Packard (May 22, 1914 – December 12, 1996) was an American journalist, social critic, and author.
He was born in Granville Summit, Pennsylvania, to Philip J. Packard and Mabel Case Pac...
Vance Packard - Wikipedia
Cordwainer Smith
Cordwainer Smith (pronounced CORDwainer) was the penname used by American author Paul Myron Anthony Linebarger (July 11, 1913 – August 6, 1966) for his science fiction works. Linebarger was a noted Ea...
Cordwainer Smith - Wikipedia
Ken Ritchie
Ken Ritchie (born 1946), is a British psephologist.Born in Glasgow, Scotland, he graduated from the University of Edinburgh with a degree in mathematics before spending 18 months teaching in Tanzania....
Gabriel Tarde
Gabriel Tarde ([taʁd]; in full Jean-Gabriel De Tarde; 12 March 1843 – 13 May 1904) was a French sociologist, criminologist and social psychologist who conceived sociology as based on small psychologi...
Gabriel Tarde - Wikipedia
Scott Cutlip
Scott Munson Cutlip (July 15, 1915 in Buckhannon, West Virginia - August 18, 2000 in Madison, Wisconsin) was a pioneer in public relations education.
Scott M. Cutlip was born in Buckhannon, West V...