Crisis communication
Crisis communication is a sub-specialty of the public relations profession that is designed to protect and defend an individual, company, or organization facing a public challenge to its reputation. C...
Sexed up
Sexed up refers to making something more sexually appealing. Since 2003 it has been used in the sense of making something more attractive than it really is by selective presentation; a modern update t...
Sexed up - Wikipedia
Spin (public relations)
In public relations, spin is a form of propaganda, achieved through providing an interpretation of an event or campaign to persuade public opinion in favor or against some organization or public figur...
Secrets and Lies (Hager)
Secrets and Lies, subtitled "the anatomy of an anti-environmental PR campaign", is a 1999 book by Nicky Hager and Bob Burton.
The book documents the public relations information put out by Timberl...
Secrets and Lies (Hager) - Wikipedia
Greenwashing
Greenwashing (a compound word modelled on "whitewash"), or "green sheen," is a form of spin in which green PR or green marketing is deceptively used to promote the perception that an organization's pr...
Greenwashing - Wikipedia
Corporate pathos
Corporate pathos is public relations jargon for the employment of emotional engagement techniques to help alter adverse public attitudes to a corporation. In general, pathos refers to the use of an em...
No comment
No comment is a phrase used as a response to journalistic inquiries which the respondent does not wish to answer. Public figures may decline to comment on issues they are questioned or have nothing to...
Photo op
A photo op (sometimes written as photo opp), short for photograph opportunity (photo opportunity), is an arranged opportunity to take a photograph of a politician, a celebrity, or a notable event.The...
Photo op - Wikipedia
Organization–public relationships
Organization–public relationships is a key concept in public relations research. The emergence of relationship management theory as a new paradigm for public relations increases scholars’ argument abo...
Q Score
The Q Score is a measurement of the familiarity and appeal of a brand, celebrity, company, or entertainment product (e.g., television show) used in the United States. The higher the Q Score, the more ...
Pseudoscience
Pseudoscience is a claim, belief or practice which is falsely presented as scientific, but does not adhere to a valid scientific method, cannot be reliably tested, or otherwise lacks scientific status...
Emissions trading
Emissions trading or cap and trade ("cap" meaning a legal limit on the quantity of a certain type of chemical an economy can emit each year) is a market-based approach used to control pollution by pro...
Emissions trading - Wikipedia
Junk science
In the United States, junk science is any scientific data, research, or analysis considered to be spurious or fraudulent. The concept is often invoked in political and legal contexts where facts and ...
Carbon Trade Watch
Carbon Trade Watch is an independent research collective working on climate change and climate policy from a justice-based perspective. It was formerly part of the Amsterdam-based Transnational Instit...
Green PR
Green PR is a sub-field of public relations that communicates an organization's corporate social responsibility or environmentally friendly practices to the public. The goal is to produce increased br...